What is productivity for Gamifier?

Being productive is way more than being efficient or doing things fast. To us, productivity can be measured by a balance of three important things: speed, quality, and dependability.

Each of them is crucial in order to have a successful workflow that works for the salespeople as persons and the company.

For example, you can focus on selling very fast and do so. But if these sales aren’t good, you can have a high churn rate or maybe the customers don’t return to buy again, nor recommend your business to their friends and family.

On the other hand, you can make very good sales where everyone gets satisfied, but it takes so long to close a deal that it doesn’t pay to maintain the salesperson.

Therefore, the balance between these three perspectives is essential.

Our gamification solution offers the perfect way to identify whether your sales process and people are productive or not by measuring the speed, quality, and dependability of your sales.

To motivate productiveness, we created the Productivity Score, where reps can find out how well they are doing in each of the elements, as well as how far they are from the ideal target. An average of those also generates a score from 0 to 100 to describe this member’s productivity.

*We created this methodology based on the Operations Management book from Nigel Slack, Alistair Brandon-Jones and Robert Johnston.

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